For decades, the media, social researchers, and industry have been fixated on labelling emerging generations of people based on the decades they were born in; and their cultural proclivities. This gave us Generation X, Generation Y (aka Millennials), and most recently; Generation Z - the generation of people born in the late 1990s and early 2000s.

WestCharge tapped into a simple human insight. During the festive season, India as a country regards sending and forwarding of festival greetings as a very important action to be complied with. It serves as a social leveler, a networking gesture or even a commercial diplomatic tactic.

Workspace needs and wants have rarely witnessed a change as tumultuous as this since 1913 when Henry Ford changed industrial production forever by installing the first ever assembly line. With workers, and largely, human beings performing all roles of life, relying increasingly on electronic devices for survival, the need for power has become an existential one.

They say, charity begins at home. At WestCharge, every time you charge your phone at any of our charging stations, we will donate a rupee to all the flood relief initiatives across the country.

Health is unpredictable. Be it our own, or that of a loved one – there is no way of predicting when you need a hospital’s services. When there’s plenty to keep your mind occupied, why have your phone act as a hindrance?